Digital Marketing Specialist
Role Overview: The position is responsible for driving brand awareness, attracting prospective parents and children, as well as promoting the school’s values, programmes, and achievements through digital channels and platforms.
Responsibilities:
- Develop and implement comprehensive digital marketing plans to enhance the school’s online presence, drive website traffic, and generate leads.
- Develop and execute social media strategies to expand the school’s social media presence and build the online community.
- Create and curate compelling content, including blog posts, articles, videos, infographics, and other multimedia assets, to support marketing objectives and engage the target audience.
- Maintain and update the school’s website, ensuring it is visually appealing, user-friendly, and optimized for search engines (SEO).
- Collaborate with web developers, designers, and content creators to implement website enhancements and improvements.
- Develop and execute targeted email marketing campaigns to nurture leads and communicate with prospective students and parents.
- Plan and manage digital advertising campaigns, including Google Ads, social media ads, PPC, SEM, and display advertising, to increase brand visibility and lead generation.
- Monitor digital marketing analytics, website performance metrics, social media insights, and campaign data.
- Work closely with the admissions team, teaching, and professional staff to align digital marketing efforts with the school’s overall objectives and promotional activities.
- Develop and manage the digital marketing budget, ensuring optimal allocation of resources and cost-effective strategies while delivering measurable results.
Qualifications, Skills and Knowledge:
- Bachelor’s degree in marketing, Communications, digital marketing, or a related field.
- Minimum of 3 years of work experience in digital marketing, social media management, content creation, and website management.
- Proficiency in social media platforms, content management systems (CMS), and website analytics tools.
- Experience with email marketing platforms, marketing automation, and CRM systems.
- Familiarity with search engine optimization (SEO) techniques and keyword research.
- Experience with digital advertising platforms (Google Ads, Facebook Ads, etc.) and SEM campaigns.
Personal Traits:
- Strategic mindset
- Creative and innovative thinking.
- Detail-oriented with strong problem-solving abilities.
- Self-motivated and results driven.
- Excellent interpersonal skills and ability to collaborate with diverse stakeholders.
- Ability to multitask, prioritise, and meet deadlines in a fast-paced environment.
Download the Recruitment Pack at the bottom of the page to read the full Job Description.
Safeguarding
Charterhouse Lagos is committed to safeguarding and promoting the welfare of all our students and expects all applicants to share this commitment. We follow safer recruitment practices which are aligned with recommendations from the International Task Force on Child Protection. We aspire to the highest international standards of recruiting practices with specific attention to child protection. All appointments are subject to interviews, identity checks, criminal record checks, social media checks and successful references.
Data Protection
The personal data relating to candidates, including personal data provided in, or along with the enquiry and application forms, is required to be collected by Charterhouse Lagos, for purposes of candidate evaluation, and facilitating the recruitment process. By providing us with your personal data, you give your consent to us for collecting, retaining, processing, transferring (including cross-border transfer) and disclosing personal data to any third parties (including intra-group – Huntington Education Group) for achieving the above purpose.
Diversity, Equality and Inclusion
At Charterhouse Lagos, we want everyone to feel valued, appreciated, and free to be who they are at work, whilst remaining true to the culture and laws of Nigeria. Our recruitment processes are designed to prevent discrimination regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes them unique.
Click here to read our Safeguarding Policy.